There is something about living near the beach that makes people want to embrace the coastal style, regardless of their general aesthetic. For this recent renovation, the homeowners have a modern yet rustic style but wanted their newly renovated home to feel light and airy. Modern design is often associated with dark colors, hard lines, and stark minimalism, not the light and organic sensibilities of a more traditional coastal style. Throw the rustic style in there and you have quite a challenge. So how does one blend the three styles without feeling disjointed? By designing in a style I call Organic Modernism.